Trends & Insights
Mental load gets lighter when one person owns the category
A lot of parents do not need a lecture about fairness. They need the daily friction to stop. The hard part is that most of the work that creates stress is invisi...
Trends & Insights
Why stability matters more than parents think
May 14, 2026 • 3 min read
Latest Updates
Trends & Insights
What organized families do differently at night
A lot of families assume bedtime gets hard because everyone is tired. That is part of it, but it is usually not the whole story. The more exhausting piece is oft...
May 11, 2026 • 3 min read
Trends & Insights
The invisible work in parenting is mostly admin
When parents talk about the mental load, the conversation often sounds broad and almost too big to pin down. But the examples keep getting very specific: school ...
May 11, 2026 • 3 min read
Trends & Insights
Bedtime is a system, not a mood
Bedtime has a way of making even calm families feel like they are suddenly doing something wrong. One night it is fine, the next night it turns into negotiation,...
May 8, 2026 • 3 min read
Family Productivity
Family-school collaboration needs a coordination system, not just goodwill
Most families do not need another reminder to care about school. They already care. What they often need is a better way to keep details from scattering across t...
May 8, 2026 • 3 min read
Trends & Insights
New parents do not stop tracking because they stop caring
Somewhere between the first exhausted pediatric appointment and the fifteenth diaper change you did not fully remember, a question shows up: when do I stop track...
May 8, 2026 • 3 min read
Trends & Insights
Flexible work changes who covers the school run
Flexible work is usually sold as a relief, and sometimes it is. But in real family life, flexibility does not make the interruptions go away. It just changes who...
May 7, 2026 • 3 min read
Trends & Insights
When childcare disappears, family logistics turn urgent
When childcare support disappears, families usually do not get a graceful transition. They get a work schedule to renegotiate, a pickup plan to rebuild, and a lo...
May 7, 2026 • 3 min read
Trends & Insights
You are not the bad guy parent
There is a particular kind of parenting guilt that shows up when it feels like the relationship with your child has been replaced by a nonstop stream of correcti...
May 7, 2026 • 3 min read
Trends & Insights
The mental load makes chores heavier than they should be
A lot of household friction gets described as a chores problem, but that is usually too small a label. The issue is often everything wrapped around the chore: re...
May 7, 2026 • 2 min read
Trends & Insights
New parents want memory offload, not another dashboard
The newborn window has a way of turning basic things into slippery things. Did the baby eat at 8:10 or 8:40? Was that diaper before or after the nap? Who handed ...
May 7, 2026 • 2 min read
Family Productivity
Stop being the family calendar
A lot of families do not have a calendar problem. They have a default-parent problem. One person becomes the human backup system for every pickup, practice, scho...
May 6, 2026 • 2 min read
Family Productivity
Co-parenting works better when the plan is visible
Co-parenting asks a lot of people. It asks them to stay calm, stay flexible, stay child-focused, and somehow keep a working system running across two households ...
May 6, 2026 • 3 min read
Trends & Insights
When Childcare Logistics Break, the Parent Becomes the Backup System
A daycare asking for an early pickup can sound like a small scheduling change until you are the parent expected to absorb it. One recent r/Parenting thread capt...
May 1, 2026 • 6 min read
Trends & Insights
Neurodivergent Routines Break Down Faster When Only One Adult Holds the Plan
A lot of routine advice for neurodivergent families gets framed as a child-behavior problem: find the right cue, repeat the script, stay consistent, try again to...
April 24, 2026 • 4 min read
Trends & Insights
The 4th Trimester Nobody Warns You About: Bonding Isn't Always Instant
There's a version of the fourth trimester that nobody puts in the books. Everyone tells you about the sleepless nights. The feeding marathons. The diaper count....
April 23, 2026 • 6 min read
Product Releases
Turn Your Favorite AI Assistant into Your Family’s Personal Assistant
We’re excited to announce the launch of our new Model Context Protocol (MCP) server, allowing you to turn your favorite AI assistant into your family’s new perso...
March 17, 2026 • 5 min read
Product Releases
Recipe Box and Faster Calendar Event Creation
We’re excited to introduce another one of our most requested features — the Recipe Box! You can now store all of your family’s favorite recipes, schedule them in...
November 6, 2025 • 2 min read
Product Releases
iPad Support, Calendar Week View, & More
We’re excited to introduce one of our most requested features — iPad and tablet support! The app now takes full advantage of the large screen sizes the iPad and ...
November 15, 2024 • 1 min read
Product Releases
Health & Activity Search
We’re happy to introduce the new Health & Activity Search feature that lets you quickly search across all health & activity events for a particular Family Member...
October 30, 2024 • 1 min read
Product Releases
Calendar Search
We’re happy to introduce the new Calendar Search feature that lets you quickly search across all content in your calendar. Whether you’re looking for your family...
October 27, 2024 • 1 min read
Product Releases
Lists & Notes
We’re excited to introduce the new Lists & Notes feature. Whether it’s a packing list for a camping trip or notes from parent teacher conferences, the new Lists ...
October 21, 2024 • 3 min read
Product Releases
Contact List
We’re excited to introduce the new Contact List feature, allowing your family to share all of your important contacts in a single place. Contact List The new C...
September 25, 2024 • 2 min read
Product Releases
Color Coding and Topic Customization
We’re happy to introduce several new features that let you better customize the look-and-feel of the app and more easily organize your calendar. You can now cust...
August 31, 2024 • 2 min read
Product Releases
Premium Plan, Private Content, & More
We’re excited to introduce the new Premium subscription plan along with several new features, including private content, a new merchant shopping list view, and s...
August 15, 2024 • 4 min read
Product Releases
Profile Photos, Image Attachments, & More
We’re excited to introduce one of our most requested features — image upload! You can now upload profile photos and attach images to calendar appointments, to-do...
June 14, 2024 • 3 min read
Product Releases
Delete Family Members & Topics
We added the ability for team administrators to permanently delete family members and topics from their teams as well as the data associated with them. Delete F...
March 17, 2024 • 2 min read
Product Releases
Navigation, Filtering, & Sorting
We’re happy to introduce major updates to navigation, including a new bottom navigation bar, filtered views, sorting capabilities, messaging screens, and bug fix...
February 24, 2024 • 4 min read
Product Releases
Notification Preferences
We’re happy to introduce new notification preferences to give you more control over when you receive notifications. Notification Settings New notification pref...
October 11, 2023 • 1 min read
Product Releases
Subscribe to External Calendars & More
We’re excited to introduce our most requested feature — subscribing to external calendars! You can now subscribe to external calendars, including Google, Outlook...
September 19, 2023 • 3 min read
Product Releases
New Calendar Views, Accessibility Improvements, & More
We’ve added several improvements to the calendar and design changes to support improved accessibility. You can now view the calendar in 1-Day, 3-Day, and Month v...
May 30, 2023 • 4 min read
Product Releases
Item Notes, To-do Reminders, Saved Merchant Settings, & More
We’ve added several new features all based on user requests. You can now add notes to to-do’s, shopping items, and meals; configure to-do reminders; manage the l...
December 21, 2022 • 4 min read
Product Releases
New Feature: Chores
We’re happy to introduce our most requested feature: chores! You can now schedule recurring chores, assign them to family members, and configure reminder alerts....
November 20, 2022 • 5 min read
Product Releases
Account Management & Bug Fixes
We’re happy to introduce new features to give users more control over their accounts and data when they’re done using the service. Team administrators and users ...
June 3, 2022 • 2 min read
Product Releases
Improved Health & Activity Tracking, Completed To-do’s & Shopping Items, Deep Linking…
We’re excited to announce major improvements to health & activity tracking. You can now record health & activity events with quantitative values and view trend c...
April 22, 2022 • 5 min read
Product Releases
Multiple Team Members
Multiple Team Members We’re excited to announce support for one of our most requested features — multiple team members! You can invite family members to join yo...
March 24, 2021 • 4 min read
Product Releases
Archive Topic & Family Member Channels
Archive Topic & Family Member Channels Based on user request, we’re happy to add the ability to archive topic and family member channels — just in time to add t...
December 22, 2020 • 1 min read
Product Releases
Clear Completed Items & Design Updates
We’re happy to release another feature based on feedback from our users, including the ability to manually clear completed items from lists as well as several de...
December 8, 2020 • 2 min read
Product Releases
Dark Mode, To-do Screen Design, & More
We’re excited to announce the introduction of Dark Mode! We also released a more focused design for the To-do’s screen along with some performance improvements a...
March 5, 2020 • 2 min read
Product Releases
Assign Colors to Family Members, Multiple Attendees, Birthdays
Assign Colors to Family Members, Multiple Attendees, Birthdays We’re happy to announce several improvements to the app based on user feedback, including making ...
March 2, 2020 • 2 min read
Product Releases
Family Member View, Faster Data Entry, Improved Sign-Up Flow, and More
Family Member View, Faster Data Entry, Improved Sign-Up Flow, and More We’ve been busy over the last month making accessing a particular family members data eas...
October 24, 2019 • 3 min read
Product Releases
New Feature: Meal Planner
New Feature: Meal Planner We’ve made a handy addition to the existing meal planner by adding a dedicated screen allowing you schedule breakfasts, snacks, lunche...
August 22, 2019 • 1 min read
Product Releases
New Feature: Shared Family Calendar
New Feature: Shared Family Calendar We’re excited to announce a new shared family calendar feature, including appointments, recurring meetings, configurable rem...